The Culinary Challenge Highlights the Latest LG SIGNATURE Products
SEOUL, South Korea, Sept 22, 2018 – As part of LG SIGNATURE’s official partnership with the LPGA Evian Championship, the company hosted a culinary challenge featuring European star chefs. LG SIGNATURE – LG Electronics’ ultra-premium home appliance brand, which offers innovative technology infused with the Art of Essence – invited several world-class chefs to create their own unique dishes under the theme of that reflected their essence as a chef.
The challenge was filmed as part of a content series with a new episode broadcasted every day at the 2018 Evian Championship which was held from September 13-16.
During the challenge, the chefs utilized LG SIGNATURE products including the top-of-the-line refrigerator and newly launched wine cellar while creating their dishes. The chefs were able to streamline their meal preparation by taking advantage of the numerous advanced features and technologies incorporated in the aesthetically designed LG SIGNATURE range. These breakthrough innovations include the wine cellar’s Multi Temperature Control which creates the ideal storage conditions for different types of wine and Auto Open Door which gently opens the door when placing one’s foot at the bottom of the product.
“Entering our second year as the official partner of the Evian Championship, we’re pleased to have this opportunity to highlight our LG SIGNATURE products, especially the recently launched wine cellar. We are excited to present these products in a very interesting way, as well as to support golfers,” said Han Chang-hee, head of LG global marketing.
Last year LG entered into an agreement with the Ladies Professional Golf Association (LPGA) to sponsor the Evian Championship as a global partner until 2019. The masterpiece recipes and content series can be found on LG SIGNATURE social media.
About LG SIGNATURE
LG SIGNATURE is LG Electronics’ ultra-premium brand. By uniting the best of LG technology and design under a single brand, LG SIGNATURE offers consumers a collection that boasts subtle elegance and top-notch performance. The range of LG SIGNATURE products currently includes InstaView Door-in-Door™ refrigerator, TWINWash™ washing machine, air purifier and award-winning “wallpaper” OLED TV W8. All LG SIGNATURE products have one thing in common: uncompromising quality and a focus on the essentials. LG SIGNATURE products have won a number of industry awards for technological innovation and sophisticated design, including 2017 CES Best of Innovation Award, iF Gold Award 2016 and Red Dot Design Award 2016.