Artificial intelligence, need for clean air, instant gratification and seamless travel experience are among the top consumer trends that will shape up the global industry in 2020, leadingmarket research company Euromonitor International says in it’s new “Top 10 Global Consumer Trends 2020” report.
The report identifies the most influential trends shaping consumer behavior, shopping habits and purchasing decisions this year.
The top 10 global consumer trends in 2020 as per the report are:
• Beyond Human
Embracing artificial intelligence for automation and convenience.
• Catch Me in Seconds
Seeking quick, concise and multisensory content for instant gratification.
• Frictionless Mobility
Choosing transportation methods based on individual preferences for a seamless travel journey.
• Inclusive for All
Focusing on diversity and accessibility for everyone.
• Minding Myself
Prioritizing mental health and searching for products positioned to address specific well-being needs.
• Multifunctional Homes
Doing everything from the comfort of home.
• Private Personalization
Balancing the desire for optimized experiences with concerns about sharing personal data.
• Proudly Local, Going Global
Valuing home culture and products tailored to local tastes and preferences.
• Reuse Revolutionaries
Finding alternatives to single-use products to reduce environmental footprint and waste.
• We Want Clean Air Everywhere
Advocating for clean cities and a carbon-free world.
“Convenience and personal control are the core themes connecting these trends in 2020,” says Gina Westbrook, director of consumer trends at Euromonitor International. “Consumers are putting themselves first as they look for ways to simplify their lives.”