Mohsin Haider Darwish (MHD), the official distributor of MG Motor in the Sultanate recently celebrated the opening of its new showroom in Barka.
The state-of-the-art showroom located in Al Manuma complex, blends convenience, ease of use and best-in-class facilities. The showroom’s VIP launch event took place under the auspices of H.E. Sayyid Saud bin Hilal bin Hamad al Busaidi, Minister of State and Governor of Muscat and was presided over by Areej Mohsin Darwish, Chairperson of MHD LLC. Also in attendance, were a number of Highnesses and Excellencies, together with Tom Lee, MD of Saic Motor Middle East (SMME), as well as senior management and executives from SMME and MHD.
Tom Lee, Managing Director of Saic Motor’s Middle East operations, commented, “2019 was a landmark year for MG in the Middle East. It has been a source of great pride to see so many customers taking to the roads in MG cars, and justifies our efforts, and those of our fantastic partners, to develop our network across the region in the past year alongside the introduction of three exciting, great value models.”
“Looking ahead to 2020, our strategic focus will be centered on customer experience and providing a first-class aftersales experience. We also plan to introduce new, state-of-the-art technologies into the MG range, maintaining our reputation for being at the forefront of the automotive industry when it comes to the latest technological developments.”
Speaking on the sidelines of the showroom’s opening ceremony, David Aziz, CEO – Automotive Products, at MHD averred, “Barka is one of the areas around the country that has played a pivotal role in helping the MG brand grow substantially. We are hence pleased to now offer our customers an address in Barka itself that will allow us to continue to provide distinct and memorable experiences. We look forward to welcoming customers new and existing to the showroom and showcasing the state-of-the-art facilities and unique experiences we can offer.”
The line-up that will be displayed at the Barka showroom, include all of MG Motor’s best-selling cars including the all-new HS, and the enormously successful RX8, that have already proven extremely popular following their launch in December last year.
Commenting on the opening of the new showroom in Barka, Mohsin Al Bahrani, Director Automotive MHD LLC said, “We are delighted to officially be opening our first showroom here in Barka – reflecting the continuing growth and expansion of our MG Motor business here in the Sultanate. In recent months MG Motor has become an increasingly popular brand in Oman, as more and more members of the motoring public recognize its world class engineering, build quality, power and style that are offered across diverse models at affordable prices. We have infact seen people from different walks of life getting attracted to the MG brand; not just in the capital area of Muscat, but also in other regions of the sultanate.”
Along with having a full-fledged service and parts facility and trained professionals, the Barka facility will be a complete sales, service and parts outlet for all MG Motor customers in the region.
It is noteworthy that in 2019, MG Motor doubled its market share across the Gulf, and has set an ambitious target to break into the top 10 of manufacturers by the end of 2020. Impressive performances were recorded in Oman, with around four times as many customers buying MG cars compared to the previous year. The brand’s partnership with MHD was central to this impressive growth.
MG Motor boasts a network of 25 dedicated retail partners and 24 service centres across the Middle East, delivering the highest standards of customer service. Additionally, it has expanded its regional parts operations, with a bigger parts centre that allows the company to more efficiently service the growing demand from its customers. And for ultimate peace of mind, all MG models come with a six-year or 200,000km certified warranty.
Visitors to the new showroom in Barka will also be able to benefit from the ongoing SUV campaign from MG Motor that has been designed for motorists who love to drive.
On all SUV models including the RX8 and HS, customers can benefit from six years extended manufacturing warranty, 18 months/30,000 km free service, five years roadside assistance and a first year’s motor insurance free until the end of March.