Selex, a well-established brand that has carved a niche for itself in the industry and has positioned itself as a leader in the business of lightings and electrical products, celebrated 25-years of its operations in Oman. The company also unveiled its new logo.
“We have made our presence felt in Oman and have a strong database of recurring customers. We are happy that we have been able to adapt to the dynamic market, keep our clients satisfied, and develop ourselves to provide better products and services,” said Noushad Abdul Rahiman, managing director and CEO, Selex Group, who unveiled the new logo to mark its 25 years in Oman recently. “Oman has always supported us, and we take great pride in saying we have grown with the country.”
Built on the three pillars of innovation, quality and affordability, Selex, which has over 2000 products has proved itself to be a reliable partner and has expanded its operations to cover other GCC countries. Besides Oman, Selex operates in UAE and Qatar. “We have plans to set up an assembly unit in Oman,” Noushad said. “We have 4 retail outlets in Oman with 700 dealer network,” Shameer Yousuf, general manager said. The research and development team at Selex UK employs the latest technology to create develop the best innovative products in lighting and electrical category. The state-of-the-art production facilities churn out products using cutting-edge engineering and follow a stringent quality control process. The efficient marketing and sales team works tirelessly to price, position and pitch the products as the best in class and at affordable prices. A centralised warehouse at Ruwi is the nodal point of distribution of every Selex product. Efficient store management ensures that market requirements are promptly fulfilled. A well-knit logistics facility reaches the products to every corner of Oman. A strong dealer network that knows the pulse of the market makes sure that the advantages of Selex are promptly communicated to the customers.
With a wide range of electrical products for both domestic and industrial use, Selex today is a household name in Oman. The brand’s vision to constantly evolve in product development is evident in the innovative products that Selex launches every time.
Oommen John P is the Deputy Editor for OGR & Dossier and Associate Editor for OER. A journalist since 1994, John has worked for newspapers and business magazines in India and Oman. He joined UMS in January 2014, where his work profile includes writing about the economy and banking, oil and gas sector, auto reviews on prominent brands besides features and articles on travel.