Fashion brand FBB forays into Oman market


fbb – India’s most preferred fashion destination by Future Group – has launched two standalone stores in the Sultanate this week.

These two stores, a first time for fashion lovers in Oman, are located at Mall of Muscat Mabellah & City Centre Suhar respectively. fbb stores in Oman have been launched under the joint venture formed last year by Future Retail, the retail arm of Future Group, with Oman based Khimji Ramdas LLC.

As part of its grand expansion plan, fbb has forayed into the Oman market. fbb is a leading value retail chain with a high density merchandise and a wide range of fashion. The new fbb stores in Oman have been designed to create a superior experience for customers. fbb has planned to launch around 15 stores in the GCC.

Sachin Malhotra, Director, Future Retail LLC said, “fbb has successfully established itself as India’s fashion hub. Oman has a large and relatively untapped market for fashion.  I think there is a lot to offer to the Omani audience, especially to the fast growing millennials segment. Starting with two ‘fbb’ stores at Muscat & Suhar, we are geared up to expand our footprint across the Middle East and make fbb one of the preferred global fashion brands.”

Bringing value to customers

The fbb store at Mall of Muscat is spread across 20,000 sq. ft. Mall of Muscat is located in Mabellah and conveniently situated between the Muscat Expressway and Highway 1. The store has a wide range of fashion wear including Casuals, Ethnic, Formals, Activewear, Kids & Footwear. The fbb store at City Centre Suhar is spread across 12,000 sq.ft which too has a huge range of collection, is located along the main commercial road (Batinah Highway) running through the centre of Suhar.

Rajesh Seth – CEO at fbb, said “We are really excited to launch our flagship stores in Muscat and Suhar. As a brand, fbb has always believed in growing with our consumers. This entry into Oman will help us cater to a newer set of audience and bring the best of value fashion to fashion lovers in the country.”

fbb is one of India’s most popular retail fashion brands with several in-house brands such as DJ&C, Buffalo, Knighthood, Studio NYX and Shatranj. The retail brand has some of the most popular faces in India as its brand ambassadors – Katrina Kaif, Varun Dhawan and Diljit Dosanjh.

Fashion brand FBB forays into Oman market

Oommen John P is the Deputy Editor for OGR & Dossier and Associate Editor for OER. A journalist since 1994, John has worked for newspapers and business magazines in India and Oman. He joined UMS in January 2014, where his work profile includes writing about the economy and banking, oil and gas sector, auto reviews on prominent brands besides features and articles on travel.

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