Oman Oil Marketing Company (OOMCO) has signed an agreement with Famous Brands, Africa’s largest branded food services franchisor, to bring two of its most popular restaurant chains to Oman.
Steers and Debonairs Pizza will thus be introduced at OOMCO’s service stations by the end of 2019, with a view to opening 20 outlets in the next five years. OOMCO’s MEGA service station at Sultan Qaboos University (SQU), set to open in the second half of this year, will be the first service station to host the two franchises.
Africa’s largest chain of restaurants
With a footprint of over 650 outlets, the award-winning Debonairs Pizza is the largest chain of pizza restaurants in South Africa. Since 1991, this chain of restaurants has witnessed rapid growth and has gone to great lengths to delight customers’ taste buds.
On the other hand, Steers opened its doors in Johannesburg during the 1970s and specialises in serving flame-grilled burgers and handmade chips. To date, Steers has over 600 restaurants around the world.
The restaurants’ arrival is part of OOMCO’s commitment to provide more and better services while becoming the most customer-centric marketer in the GCC. Other well-known brands at OOMCO’s service stations in the Sultanate include Café Amazon, Burger King, Costa Coffee, McDonald’s and Subway.
OOMCO service stations also host many convenient facilities such as ATM machines, pharmacies, Ahlain convenience stores, Car Care centers and telephone kiosks.
Oommen John P is the Deputy Editor for OGR & Dossier and Associate Editor for OER. A journalist since 1994, John has worked for newspapers and business magazines in India and Oman. He joined UMS in January 2014, where his work profile includes writing about the economy and banking, oil and gas sector, auto reviews on prominent brands besides features and articles on travel.