Muriya rebrands flagship ‘Salalah beach’ destination to ‘Souly Bay’

Muriya announced rebranding its flagship destination, ‘Salalah Beach’ to ‘Souly Bay’, as part of its efforts to fully harness the destination’s scale, environment and culture. Reinforcing the Governorate of Dhofar authentic charm, the new name is inspired by a ravine in the destination named ‘Khor Soly’, while the logo’s colours were inspired by Salalah’s Khareef, the monsoon season and its famous green covered mountains, tropical rain and the ocean.
“The rebranding of Souly Bay cements our commitment to further highlight the authenticity our destinations are known for,” said Ahmed Dabbous, CEO of Muriya. “Since we started operations, our philosophy as the most diversified developer creating the biggest destinations in the Sultanate is to work with passion believing that development is more than building, it is about creating beach town communities that are unique in personality and propositions on offer.”
He added, “Our flagship destination may have a new name, but Muriya’s mission remains the same, to contribute to Oman’s economic development with long-term value for tourism, real estate and leisure, while empowering the local community to thrive and providing direct and indirect jobs.”
Today, Souly Bay is a multi-faceted community that has been sustainably built to deliver high-level accommodation including freehold villas and apartments, as well as world-class facilities and amenities such as the 171-berth Marina. Residents and visitors can experience a range of leisure and entertainment options ranging from cafes to restaurants and spas. The destination also offers a selection of hotel experiences featuring the 82-room Juweira Boutique Hotel and the 400-room Salalah Rotana Resort. The third hotel to join Souly Bay is the 220-room Fanar Hotel & Residences, which had its soft opening in December 2015 and the grand opening is scheduled for February 2016, totalling the available luxury hotel rooms at the destination to over 700.

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