Netflix to Create a Series on the Rise of Spotify

An attendee tries out Spotify Ltd.'s music streaming service, operated by Spotify Japan K.K., on a Sony Corp. smartphone during a launch event in Tokyo, Japan. Photographer: Akio Kon/Bloomberg

(Bloomberg) —The streaming singularity has arrived, as the largest video service is making a show about the largest audio service.

Netflix Inc. will run a limited series about the rise of Spotify Technology SA. The yet-untitled show is inspired by the book “Spotify Untold,” written by two Swedish business reporters.

“The founding tale of Spotify is a great example of how a local story can have a global impact,” Tesha Crawford, Netflix’s director of international originals for northern Europe, said in a statement.

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Los Gatos, California-based Netflix said the series will depict how Daniel Ek, now Spotify’s chief executive officer, and his partner Martin Lorentzon started the Stockholm-based audio service and thrived by offering legal streamed music in the face of then-rampant song piracy.

Spotify, founded in 2006, now has more than 113 million paying subscribers worldwide. Netflix, which got its start in 1997 as a DVD-by-mail service, has more than 158 million subscribers.

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The Spotify series will be in both Swedish and English and will be produced by Yellow Bird UK, the company behind another forthcoming Netflix series, “Young Wallander.” Netflix didn’t provide a premiere date.

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