Digital transformation journey

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Ooredoo managed to grow revenues and net profits, despite the challenges of a year that saw the mobile market lose 6.0 per cent of its subscribers  

2018 was another landmark year in Ooredoo Oman’s digital transformation journey, with many key milestones achieved. These included the launch of new digital services and channels as well as a significant update to the Ooredoo app. In order to maximise the effectiveness of any digital interactions or services, the network provides fantastic speed, reliability and coverage, stretching the length and breadth of the country. In particular in 2018, Ooredoo continued to invest in coverage and can now not only boast 95 per cent 4G network coverage across Oman, but also that the speed is consistently fast from end to end. The milestones laid out in the 2017 Tahaddi strategy framework-a strategic initiative which prepares Ooredoo for increased competition and longer-term growth-were also successfully reached. Ooredoo managed to grow revenues and net profits, despite the challenges of a year that saw the mobile market lose 6.0 per cent of its subscribers.

The speed of the network did not go unnoticed by Ookla, the global leader in internet testing, data and analysis. Their product, Speedtest, is the trusted industry standard in measuring speed and quality of mobile and fixed broadband connections and Ooredoo was named the Fastest Mobile Network in Oman for Q1-Q2 2018. The results of the prolonged Ookla Speedtest analysis confirm that Ooredoo achieved the fastest overall mobile speeds in Oman during the time period; an achievement that has underlined the company’s continued investment in the network.

The Ooredoo app underwent a major revamp to enhance our customers’ digital experience and provide them with a gateway to a world of exclusive offers, services and experiences; everything they need to enjoy the internet. Customers can now subscribe to and even customise mobile plans, access account details, pay bills, subscribe to and enjoy our Nojoom rewards programme, get 24/7 support, and access a host of other features.

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