Instagram Is Ditching the IGTV Button

Instagram is letting go of the IGTV button.

The Facebook-owned picture sharing platform has over a billion monthly active users, but people are staying away from the IGTV icon in the top right corner.

An Instagram spokesperson says that is why the feature is being taken away.

The change means that you will have to spend a little more time finding the service’s long-form content.

Instagram debuted IGTV back in 2018 as an alternative to YouTube. According to The Verge, it has struggled, with only a small amount of downloads of the standalone app.

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